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      How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure

      Author(s): , , ,
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      Journal: Journal of Business Research
      Publisher: Elsevier BV

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                Author and article information

                Journal
                Title: Journal of Business Research
                Abbreviated Title: Journal of Business Research
                Publisher: Elsevier BV
                ISSN (Print): 01482963
                Publication date Created: September 2021
                Publication date (Print): September 2021
                Volume: 134
                Pages: 122-142
                Article
                DOI: 10.1016/j.jbusres.2021.05.011
                SO-VID: 0eda6f8a-9d03-4957-927c-69eb5076f45c
                Copyright © © 2021
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                https://www.elsevier.com/tdm/userlicense/1.0/

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