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Characteristics of memory associations: A consumer-based brand equity perspective
Author(s):
H.S. Krishnan
Publication date
Created:
October 1996
Publication date
(Print):
October 1996
Journal:
International Journal of Research in Marketing
Publisher:
Elsevier BV
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International Journal of Medicine and Medical Research
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30
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Consumer Evaluations of Brand Extensions
David A. Aaker
,
Kevin Lane Keller
(1990)
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An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
Scott MacKenzie
,
Richard Lutz
(1989)
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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Andrew Mitchell
,
Jerry C. Olson
(1981)
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Author and article information
Journal
Title:
International Journal of Research in Marketing
Abbreviated Title:
International Journal of Research in Marketing
Publisher:
Elsevier BV
ISSN (Print):
01678116
Publication date Created:
October 1996
Publication date (Print):
October 1996
Volume
: 13
Issue
: 4
Pages
: 389-405
Article
DOI:
10.1016/S0167-8116(96)00021-3
SO-VID:
093e963a-63c4-4a1b-97ac-811dd37447ed
Copyright ©
© 1996
License:
http://www.elsevier.com/tdm/userlicense/1.0/
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