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      Characteristics of memory associations: A consumer-based brand equity perspective

      International Journal of Research in Marketing
      Elsevier BV

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          Consumer Evaluations of Brand Extensions

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            An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

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              Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

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                Author and article information

                Journal
                International Journal of Research in Marketing
                International Journal of Research in Marketing
                Elsevier BV
                01678116
                October 1996
                October 1996
                : 13
                : 4
                : 389-405
                Article
                10.1016/S0167-8116(96)00021-3
                093e963a-63c4-4a1b-97ac-811dd37447ed
                © 1996

                http://www.elsevier.com/tdm/userlicense/1.0/

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