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      Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty

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      Information Systems Research
      Institute for Operations Research and the Management Sciences (INFORMS)

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          The Utility Analysis of Choices Involving Risk

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            Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry

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              Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach

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                Author and article information

                Journal
                Information Systems Research
                Information Systems Research
                Institute for Operations Research and the Management Sciences (INFORMS)
                1047-7047
                1526-5536
                June 2012
                June 2012
                : 23
                : 2
                : 488-504
                Article
                10.1287/isre.1110.0348
                05c19a5c-a44e-4066-91b2-abf03a3e00b3
                © 2012
                History

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