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      Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance

      Author(s): 1 , 2 , 1
      Publication date (Electronic):
      Journal: Journal of Advertising
      Publisher: Informa UK Limited

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          On the Nature of Reactance and its Role in Persuasive Health Communication

          James Dillard, Lijiang Shen (2005)
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            Measuring Attitude toward the Brand and Purchase Intentions

            Nancy Spears, Surendra N Singh (2004)
            Article 0 comments Cited 175 times – based on 0 reviews     Review now
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              Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads

              Steven Edwards, Hairong Li, Joo-Hyun Lee (2013)
              Article 0 comments Cited 130 times – based on 0 reviews     Review now
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                Author and article information

                Contributors
                Journal
                Title: Journal of Advertising
                Abbreviated Title: Journal of Advertising
                Publisher: Informa UK Limited
                ISSN (Print): 0091-3367
                ISSN (Electronic): 1557-7805
                Publication date Created: May 27 2021
                Publication date (Electronic): June 08 2021
                Publication date (Print): May 27 2021
                Volume: 50
                Issue: 3
                Pages: 253-261
                Affiliations
                [1 ]Penn State University, University Park, Pennsylvania, USA
                [2 ]University of Southern California, Los Angeles, California, USA
                Article
                DOI: 10.1080/00913367.2021.1927914
                SO-VID: 04bac303-00d3-440d-9d53-053284243564
                Copyright © © 2021
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