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1,395
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Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance
Author(s):
Heather Shoenberger
1
,
Eunjin (Anna) Kim
2
,
Yuan Sun
1
Publication date
(Electronic):
June 08 2021
Journal:
Journal of Advertising
Publisher:
Informa UK Limited
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Novel Coronavirus Disease COVID-19
Most cited references
29
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: not found
On the Nature of Reactance and its Role in Persuasive Health Communication
James Dillard
,
Lijiang Shen
(2005)
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Measuring Attitude toward the Brand and Purchase Intentions
Nancy Spears
,
Surendra N Singh
(2004)
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Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
Steven Edwards
,
Hairong Li
,
Joo-Hyun Lee
(2013)
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Author and article information
Contributors
Eunjin (Anna) Kim:
(View ORCID Profile)
Yuan Sun:
(View ORCID Profile)
Journal
Title:
Journal of Advertising
Abbreviated Title:
Journal of Advertising
Publisher:
Informa UK Limited
ISSN (Print):
0091-3367
ISSN (Electronic):
1557-7805
Publication date Created:
May 27 2021
Publication date (Electronic):
June 08 2021
Publication date (Print):
May 27 2021
Volume
: 50
Issue
: 3
Pages
: 253-261
Affiliations
[
1
]
Penn State University, University Park, Pennsylvania, USA
[
2
]
University of Southern California, Los Angeles, California, USA
Article
DOI:
10.1080/00913367.2021.1927914
SO-VID:
04bac303-00d3-440d-9d53-053284243564
Copyright ©
© 2021
History
Data availability:
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