The Concept of External Validity

Phillips, Lynn W.; Tybout, Alice M.; Calder, Bobby J

doi:10.1086/208920

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The Concept of External Validity

Author(s): Bobby J. Calder , Lynn W. Phillips , Alice M. Tybout

Publication date Created: December 1982

Publication date (Print): December 1982

Journal: Journal of Consumer Research

Publisher: University of Chicago Press

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Title: Journal of Consumer Research

Abbreviated Title: J CONSUM RES

Publisher: University of Chicago Press

ISSN (Print): 0093-5301

ISSN (Electronic): 1537-5277

Publication date Created: December 1982

Publication date (Print): December 1982

Volume: 9

Issue: 3

Page: 240

Article

DOI: 10.1086/208920

SO-VID: 0128394f-85c9-4cd9-bcfa-da8796450a96

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The Concept of External Validity

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