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Rethinking Market Research: Putting People Back In
Author(s):
Gerald Zaltman
Publication date
Created:
November 1997
Publication date
(Print):
November 1997
Journal:
Journal of Marketing Research
Publisher:
JSTOR
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Abstract
Related collections
International Journal of Management Studies
Author and article information
Journal
Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
JSTOR
ISSN (Print):
00222437
Publication date Created:
November 1997
Publication date (Print):
November 1997
Volume
: 34
Issue
: 4
Page
: 424
Article
DOI:
10.2307/3151962
SO-VID:
0026c723-b73e-473a-98e8-bb68bd89a8d9
Copyright ©
© 1997
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