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The evolving world of research in marketing and the blending of theory and data
Author(s):
Donald Lehmann
,
DR Lehmann
Publication date:
2020
Journal:
International Journal of Research in Marketing
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Numerical Algebra, Matrix Theory, Differential-Algebraic Equations, and Control Theory
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Journal
DOI::
10.1016/j.ijresmar.2019.12.001
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