Title:
Journal of Strategic Marketing
Abbreviated Title:
Journal of Strategic Marketing
Publisher:
Informa UK Limited
ISSN
(Print):
0965-254X
ISSN
(Electronic):
1466-4488
Publication date Created:
January
14 2016
Publication date
(Print):
December
23 2015
Volume: 24
Issue: 3-4
Pages: 261-277
Article
DOI: 10.1080/0965254X.2015.1095222
SO-VID: a7bfd6c7-5d1c-4a11-91c4-7afc7ec5845d
Copyright © ©
2015