Customer Value Assessment in Business Markets:

Anderson, James C; Jain, Dipak C.; Chintagunta, Pradeep K.

doi:10.1300/J033v01n01_02

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Customer Value Assessment in Business Markets: : A State-of-Practice Study

Author(s): James C. Anderson , Dipak C Jain , Pradeep K Chintagunta

Publication date Created: June 19 1992

Publication date (Print): June 19 1992

Journal: Journal of Business-to-Business Marketing

Publisher: The Haworth Press

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Journal

Title: Journal of Business-to-Business Marketing

Abbreviated Title: Journal of Business-to-Business Marketing

Publisher: The Haworth Press

ISSN (Print): 1051-712X

ISSN (Electronic): 1547-0628

Publication date Created: June 19 1992

Publication date (Print): June 19 1992

Volume: 1

Issue: 1

Pages: 3-29

Article

DOI: 10.1300/J033v01n01_02

SO-VID: a9478f3e-59ba-4d2e-a13f-1383c65d3c6f

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