The Politics of Twitter: Emotions and the Power of Social Media

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Abstract

Social media is becoming a key medium through which we communicate with each other: it is at the center of the very structures of our daily interactions. Yet this infiltration is not unique to interpersonal relations. Political leaders, governments, and states operate within this social media environment, wherein they continually address crises and institute damage control through platforms such as Twitter. A question arises here as to what the turn to Twitter means for conventional structures of power and different levels of communication. This article analyses the emotional dynamics of Twitter, illustrating how emotion is implicated in the power of this social media platform. I argue that Twitter can both represent emotions and provoke emotions, which can play an important role in the escalation or de-escalation of conflict. The emotional conditions Twitter facilitates are implicated in how shifts in temporality and functionality of communication have shaped political discourse so significantly.

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Adam D I Kramer, Jamie Guillory, Jeffrey T. Hancock (2014)

Emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness. Emotional contagion is well established in laboratory experiments, with people transferring positive and negative emotions to others. Data from a large real-world social network, collected over a 20-y period suggests that longer-lasting moods (e.g., depression, happiness) can be transferred through networks [Fowler JH, Christakis NA (2008) BMJ 337:a2338], although the results are controversial. In an experiment with people who use Facebook, we test whether emotional contagion occurs outside of in-person interaction between individuals by reducing the amount of emotional content in the News Feed. When positive expressions were reduced, people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred. These results indicate that emotions expressed by others on Facebook influence our own emotions, constituting experimental evidence for massive-scale contagion via social networks. This work also suggests that, in contrast to prevailing assumptions, in-person interaction and nonverbal cues are not strictly necessary for emotional contagion, and that the observation of others' positive experiences constitutes a positive experience for people.

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Jean Decety, Julie Grèzes (2006)

A large number of cognitive neuroscience studies point to the similarities in the neural circuits activated during the generation, imagination, as well as observation of one's own and other's behavior. Such findings support the shared representations account of social cognition, which is suggested to provide the basic mechanism for social interaction. Mental simulation may also be a representational tool to understand the self and others. However, successfully navigating these shared representations--both within oneself and between individuals--constitutes an essential functional property of any autonomous agent. It will be argued that self-awareness and agency, mediated by the temporoparietal (TPJ) area and the prefrontal cortex, are critical aspects of the social mind. Thus, differences as well as similarities between self and other representations at the neural level may be related to the degrees of self-awareness and agency. Overall, these data support the view that social cognition draws on both domain-general mechanisms and domain-specific embodied representations.