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Determinants of Long-Term Orientation in Buyer-Seller Relationships
Author(s):
Shankar Ganesan
Publication date
Created:
April 1994
Publication date
(Print):
April 1994
Journal:
Journal of Marketing
Publisher:
JSTOR
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Author and article information
Journal
Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
JSTOR
ISSN (Print):
00222429
Publication date Created:
April 1994
Publication date (Print):
April 1994
Volume
: 58
Issue
: 2
Page
: 1
Article
DOI:
10.2307/1252265
SO-VID:
b1d8d061-921e-44c1-975d-48225e489892
Copyright ©
© 1994
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