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      Business strategies for the bottom of the pyramid: multiple case studies of large companies in the pacified communities of Rio de Janeiro

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      Journal: RAUSP Management Journal
      Publisher: Elsevier BV

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          Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View.

          Johanna Mair, Christian Seelos (2007)
          Article 0 comments Cited 132 times – based on 0 reviews     Review now
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            Impact at the ‘Bottom of the Pyramid’: The Role of Social Capital in Capability Development and Community Empowerment

            Tricia Gregg, Kamal Munir, Shahzad Shaz Ansari (2012)
            Article 0 comments Cited 100 times – based on 0 reviews     Review now
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              Reviewing a Decade of Research on the “Base/Bottom of the Pyramid” (BOP) Concept

              Carlos Rufín, Ans Kolk, Miguel Rivera-Santos (2014)
              Article 0 comments Cited 86 times – based on 0 reviews     Review now
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                DOI:: 10.1016/j.rauspm.2017.12.003
                License:
                http://creativecommons.org/licenses/by/4.0/

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