The past decades have seen mounting evidence that parasites alter their host's behaviour in ways that benefit transmission, based on differences in the expression of behavioural traits between infected and control individuals, or on significant correlations between trait expression and infection levels. The multidimensional nature of host manipulation has only recently been recognised: parasites do not target single host traits, but instead suites of interrelated traits. Here, I use recent research on animal personality (behavioural differences among individuals consistent across time and situations) and behavioural syndromes (correlations at the population level among distinct behavioural traits, or between the same trait expressed in different contexts) to provide a framework from which simple testable patterns of host behavioural changes can be predicted. Following infection, a manipulative parasite could (i) change the temporal consistency of its host's behavioural responses, (ii) change the slope of a host reaction norm, i.e. the way host behavioural traits are expressed as a function of an environmental gradient, or (iii) decouple two or more host behavioural traits and/or change the way in which they correlate with each other. Two case studies involving trematode parasites and their freshwater hosts are used to provide empirical illustrations of the above scenarios. These clearly illustrate the full richness of behavioural alterations induced by parasites, and how these effects would go unnoticed using the classical trait-by-trait comparisons of mean values between parasitised and non-parasitised individuals. However, the power of animal personality and behavioural syndromes to inform research on host manipulation by parasites will only be fully realised when underlying mechanisms are elucidated and linked to their phenotypic impacts.
