Title:
Journal of Consumer Research
Abbreviated Title:
J CONSUM RES
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
December
1987
Publication date
(Print):
December
1987
Volume: 14
Issue: 3
Page: 387
Article
DOI: 10.1086/209122
SO-VID: fade919e-a173-481b-8629-89f18ebbdec3
Copyright © ©
1987