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      The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Advertising
      Publisher: Informa UK Limited

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          Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

          Andrew Mitchell, Jerry C. Olson (1981)
          Article 0 comments Cited 199 times – based on 0 reviews     Review now
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            Happy and Sad TV Programs: How They Affect Reactions to Commercials

            Marvin Goldberg, Gerald Gorn (1987)
            Article 0 comments Cited 79 times – based on 0 reviews     Review now
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              Cognitive and Affective Priming Effects of the Context for Print Advertisements

              Youjae Yi (1990)
              Article 0 comments Cited 75 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Advertising
                Abbreviated Title: Journal of Advertising
                Publisher: Informa UK Limited
                ISSN (Print): 0091-3367
                ISSN (Electronic): 1557-7805
                Publication date Created: December 2002
                Publication date (Print): December 2002
                Volume: 31
                Issue: 4
                Pages: 27-40
                Article
                DOI: 10.1080/00913367.2002.10673683
                SO-VID: f947cb36-52a9-44d9-b24a-fc369390e73e
                Copyright © © 2002
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