Orthodontic marketing through social media networks: the patient and practitioner's perspective.

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Abstract

To (1) assess orthodontic patient and practitioner use of and preferences for social media and (2) investigate the potential benefit of social media in marketing and communication strategies in orthodontic practices.

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Author and article information

Journal

Journal ID (iso-abbrev): Angle Orthod

Title: The Angle orthodontist

Publisher: The Angle Orthodontist (EH Angle Education & Research Foundation)

ISSN (Electronic): 1945-7103

ISSN (Print): 0003-3219

Publication date (Electronic): Nov 2015

Volume: 85

Issue: 6

Affiliations

[1 ] a Private Practice, Ashburn, Va.

[2 ] b Professor and Graduate Program Director, Department of Orthodontics, Virginia Commonwealth University, Richmond, Va.

[3 ] c Professor, Department of Research Administration, School of Dentistry, Virginia Commonwealth University, Richmond, Va.

[4 ] d Professor and Chair, Department of Orthodontics, Virginia Commonwealth University, Richmond, Va.

Article

DOI: 10.2319/110714-797.1

PubMed ID: 25738740

SO-VID: f820c254-df2f-4d82-bb23-9e4ce5038484

History

Keywords: Social media,Marketing,Orthodontics

Data availability:

Keywords: Social media, Marketing, Orthodontics

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