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An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment
Author(s):
David W. Gerbing
,
James C. Anderson
Publication date
Created:
May 1988
Publication date
(Print):
May 1988
Journal:
Journal of Marketing Research
Publisher:
JSTOR
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Journal
Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
JSTOR
ISSN (Print):
00222437
Publication date Created:
May 1988
Publication date (Print):
May 1988
Volume
: 25
Issue
: 2
Page
: 186
Article
DOI:
10.2307/3172650
SO-VID:
e651e462-9826-4475-9e83-236ed988aafa
Copyright ©
© 1988
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