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Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands
Author(s):
Hyun Min Kong
,
Alexander Witmaier
,
Eunju Ko
Publication date
Created:
July 2021
Publication date
(Print):
July 2021
Journal:
Journal of Business Research
Publisher:
Elsevier BV
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C. Fombrun
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(1990)
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Linda D. Hollebeek
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Ana Ilic
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Author and article information
Journal
Title:
Journal of Business Research
Abbreviated Title:
Journal of Business Research
Publisher:
Elsevier BV
ISSN (Print):
01482963
Publication date Created:
July 2021
Publication date (Print):
July 2021
Volume
: 131
Pages
: 640-651
Article
DOI:
10.1016/j.jbusres.2020.08.021
SO-VID:
ce123d8e-ec41-43ec-8729-6af20cba0cca
Copyright ©
© 2021
License:
https://www.elsevier.com/tdm/userlicense/1.0/
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