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      Entrepreneurial learning from failure: An interpretative phenomenological analysis

      Journal of Business Venturing
      Elsevier BV

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          Choose your method: a comparison of phenomenology, discourse analysis, and grounded theory.

          The purpose of this article is to compare three qualitative approaches that can be used in health research: phenomenology, discourse analysis, and grounded theory. The authors include a model that summarizes similarities and differences among the approaches, with attention to their historical development, goals, methods, audience, and products. They then illustrate how these approaches differ by applying them to the same data set. The goal in phenomenology is to study how people make meaning of their lived experience; discourse analysis examines how language is used to accomplish personal, social, and political projects; and grounded theory develops explanatory theories of basic social processes studied in context. The authors argue that by familiarizing themselves with the origins and details of these approaches, researchers can make better matches between their research question(s) and the goals and products of the study.
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            A phenomenological hermeneutical method for researching lived experience.

            This study describes a phenomenological hermeneutical method for interpreting interview texts inspired by the theory of interpretation presented by Paul Ricoeur. Narrative interviews are transcribed. A naïve understanding of the text is formulated from an initial reading. The text is then divided into meaning units that are condensed and abstracted to form sub-themes, themes and possibly main themes, which are compared with the naïve understanding for validation. Lastly the text is again read as a whole, the naïve understanding and the themes are reflected on in relation to the literature about the meaning of lived experience and a comprehensive understanding is formulated. The comprehensive understanding discloses new possibilities for being in the world. This world can be described as the prefigured life world of the interviewees as configured in the interview and refigured first in the researcher's interpretation and second in the interpretation of the readers of the research report. This may help the readers refigure their own life.
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              Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology

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                Author and article information

                Journal
                Journal of Business Venturing
                Journal of Business Venturing
                Elsevier BV
                08839026
                November 2011
                November 2011
                : 26
                : 6
                : 604-623
                Article
                10.1016/j.jbusvent.2010.06.002
                ba8c1928-8413-4743-8c02-f4bd8c2dda6a
                © 2011

                http://www.elsevier.com/tdm/userlicense/1.0/

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