This is a review of the theoretical background, experimental techniques, and phenomenology of what is called the "Glauber Model" in relativistic heavy ion physics. This model is used to calculate "geometric" quantities, which are typically expressed as impact parameter (b), number of participating nucleons (N_part) and number of binary nucleon-nucleon collisions (N_coll). A brief history of the original Glauber model is presented, with emphasis on its development into the purely classical, geometric picture that is used for present-day data analyses. Distinctions are made between the "optical limit" and Monte Carlo approaches, which are often used interchangably but have some essential differences in particular contexts. The methods used by the four RHIC experiments are compared and contrasted, although the end results are reassuringly similar for the various geometric observables. Finally, several important RHIC measurements are highlighted that rely on geometric quantities, estimated from Glauber calculations, to draw insight from experimental observables. The status and future of Glauber modeling in the next generation of heavy ion physics studies is briefly discussed.