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      The Effect of a Market Orientation on Business Profitability

      Author(s): 1 , 2
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Marketing
      Publisher: SAGE Publications

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          The rediscovery of the marketing concept

          Frederick Webster (1988)
          Article 0 comments Cited 117 times – based on 0 reviews     Review now
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            Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence

            Orville C. Walker, Robert W. Ruekert (1987)
            Article 0 comments Cited 98 times – based on 0 reviews     Review now
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              The impact of grand strategy and planning formality on financial performance

              John A. Pearce, Richard Robinson, D. Keith Robbins (1987)
              Article 0 comments Cited 60 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: SAGE Publications
                ISSN (Print): 0022-2429
                ISSN (Electronic): 1547-7185
                Publication date Created: November 28 2018
                Publication date Created: October 1990
                Publication date (Electronic): November 28 2018
                Publication date (Print): October 1990
                Volume: 54
                Issue: 4
                Pages: 20-35
                Affiliations
                [1 ]School of Business Administration, University of Washington.
                [2 ]Strategic Management, College of Business and Administration, University of Colorado at Colorado Springs.
                Article
                DOI: 10.1177/002224299005400403
                SO-VID: a88f80cc-c120-48cc-88c6-7206af6d6240
                Copyright © © 1990
                License:

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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