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Medical Marketing in the United States, 1997-2016
January 01 2019
January 01 2019
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Abstract
<p class="first" id="d10266309e63">Manufacturers, companies, and health care professionals
and organizations use an array
of promotional activities to sell and increase market share of their products and
services. These activities seek to shape public and clinician beliefs about laboratory
testing, the benefits and harms of prescription drugs, and some disease definitions.
</p>