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Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors
Author(s):
François A CARRILLAT
,
Alain D'Astous
,
Haralambos Christianis
,
Alain d'Astous
Publication date:
2014
Journal:
Psychology & Marketing
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Association of European University Presses (AEUP)
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DOI::
10.1002/mar.20750
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