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      Pro-sociality and happiness across national cultures: A hierarchical linear model

      research-article
      Current Psychology (New Brunswick, N.j.)
      Springer US
      Pro-sociality, Happiness, National cultures, Hierarchical linear model

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          Abstract

          Research from both Empirical studies and Positive Psychology has indicated that pro-sociality has a universal effect on happiness; however, this does not take into account the national or cultural differences of a given country. The hierarchical linear model (HLM) is employed in this study to investigate the link between pro-sociality and happiness at the individual level, as well as the effect of four national cultures (i.e., power distance, individualism versus collectivism, masculinity versus femininity, and uncertainty avoidance) at the country/territory level on this relationship. This study utilizes the public World Value Survey dataset, which adopts random probability representative adult samples from 32 countries or territories ( N = 53,618; M age = 44.10, SD = 16.51). Results suggest that pro-sociality is associated with happiness, even when accounting for demographics and the country/territory code. Additionally, the country/territory level displays variations in happiness, which can be partially explained by masculinity versus femininity (positively) and uncertainty avoidance (negatively). Moreover, the connection between pro-sociality and happiness is not influenced by national cultures. This research provides evidence for the universal happiness reward of pro-sociality. Implications, restrictions, and potential future research directions are discussed.

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          Most cited references64

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          Self-Determination Theory: Basic Psychological Needs in Motivation, Development, and Wellness

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            Prosocial behavior: multilevel perspectives.

            Current research on prosocial behavior covers a broad and diverse range of phenomena. We argue that this large research literature can be best organized and understood from a multilevel perspective. We identify three levels of analysis of prosocial behavior: (a) the "meso" level--the study of helper-recipient dyads in the context of a specific situation; (b) the micro level--the study of the origins of prosocial tendencies and the sources of variation in these tendencies; and (c) the macro level--the study of prosocial actions that occur within the context of groups and large organizations. We present research at each level and discuss similarities and differences across levels. Finally, we consider ways in which theory and research at these three levels of analysis might be combined in future intra- and interdisciplinary research on prosocial behavior.
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              Prosocial spending and well-being: cross-cultural evidence for a psychological universal.

              This research provides the first support for a possible psychological universal: Human beings around the world derive emotional benefits from using their financial resources to help others (prosocial spending). In Study 1, survey data from 136 countries were examined and showed that prosocial spending is associated with greater happiness around the world, in poor and rich countries alike. To test for causality, in Studies 2a and 2b, we used experimental methodology, demonstrating that recalling a past instance of prosocial spending has a causal impact on happiness across countries that differ greatly in terms of wealth (Canada, Uganda, and India). Finally, in Study 3, participants in Canada and South Africa randomly assigned to buy items for charity reported higher levels of positive affect than participants assigned to buy the same items for themselves, even when this prosocial spending did not provide an opportunity to build or strengthen social ties. Our findings suggest that the reward experienced from helping others may be deeply ingrained in human nature, emerging in diverse cultural and economic contexts.
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                Author and article information

                Contributors
                ychen264@u.rochester.edu
                Journal
                Curr Psychol
                Curr Psychol
                Current Psychology (New Brunswick, N.j.)
                Springer US (New York )
                1046-1310
                1936-4733
                30 March 2023
                : 1-14
                Affiliations
                GRID grid.16416.34, ISNI 0000 0004 1936 9174, Warner School of Education, , University of Rochester, ; Rochester, NY USA
                Author information
                http://orcid.org/0000-0002-8219-8262
                Article
                4608
                10.1007/s12144-023-04608-y
                10063332
                7d45b67c-5d74-40ea-9645-de95f471fc14
                © The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2023, Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.

                This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.

                History
                : 22 March 2023
                Categories
                Article

                Clinical Psychology & Psychiatry
                pro-sociality,happiness,national cultures,hierarchical linear model

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