WHO insiders fear industry giants will try to undermine its diet and health strategy
WHO Director-General Gro Harlem Brundtland hosted unprecedented talks with leading
food and drink company executives on May 9 as part of efforts toward its new global
strategy on diet, physical activity, and health, which is intended to tackle chronic
disease and obesity.
“We believe that companies such as yours can make a major contribution towards easing
this burden and promoting healthier diets and lifestyles. Food is not tobacco”, Brundtland
told industry giants such as Coca Cola, PepsiCo, Cadbury Schweppes, Nestle, and McDonalds.
But despite the emphasis on cooperation, Brundtland declined an invitation to one
of the yearly pre-World Health Assembly (WHA) receptions sponsored by the Commonwealth
Dental Association (CDA) and its new public partner–Coca Cola.
Brundtland's office said the May 18 cocktail clashed with another diary engagement.
But, privately, WHO officials said they were bewildered that Coca Cola should take
such a high profile within weeks of an expert report that incurred the wrath of the
sugar and soft drinks industry by recommending that free sugars account for no more
than 10% of energy intake (see Lancet 2003; 361: 1442).
Kari Bjorhus, director of health and nutrition communications at Coca Cola, played
down the significance of the cocktail. She said the company had agreed to a request
from the CDA for funding in view of the longstanding association between the dental
association and the Commonwealth Health Association.
“It's a small cocktail reception for 30–40 people. It's not a significant event”,
Bjorhus told The Lancet.
The CDA's executive secretary S Prince Akpabio –the contact given on the invitation–referred
all inquiries to the association's president, Brian Mouatt, who had not returned phone
calls as The Lancet went to press.
In a policy statement on its website, the CDA says, “The limitation of frequent exposure
to refined carbohydrates and the use of fluoride in toothpaste are the two most effective
measures for the prevention of dental caries.”
Bjorhus said that Coca Cola believed the WHO report on diet and chronic disease had
“significant shortcomings in its recommendations and doesn't reflect sound science”.
But she said the soft drinks giant supported a “realistic” approach. “We want to be
part of the solution.”
The expert report said that high and increasing consumption of sugar-sweetened drinks
by children in many countries was of “serious concern” and recommended that consumption
of foods and drinks containing free sugars be limited to a maximum of four times per
day.
“Sugars are undoubtedly the most important dietary factor in the development of dental
caries”, said the report.
At the corporate roundtable–described by all concerned as unexpectedly positive–Brundtland
warded off criticism from the sugar industry and insisted that the report will form
“the critical science-based foundation” of WHO's strategy on diet, exercise, and health,
which is due for adoption by the WHA in 2004.
Emphasising that WHO would safeguard the integrity of the policy-making process “to
protect ourselves from real or perceived conflict of interest”, Brundtland said there
were areas of common ground with food and drink companies. But she said the path ahead
would be difficult.
“We would like food companies in some countries to promote smaller portions. NEWS
WHO insiders fear industry giants will try to undermine its diet and health strategy
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in brief Brazil faces worst outbreak of conjunctivitis in 20 years We would like to
see real moves to cut the amount of fat, sugars, and salt in foods. We think consumers
have a basic right to know what they are eating and the effects it can have on them.
That means clear, informative, accurate, and scientifically proven labelling of food
products' benefits or potential harmful effects.”
“And we want food companies to reassess what they are marketing to young children,
and how they are going about it.”
After the industry meeting, Brundtland held talks on May 16 with consumer groups and
non-governmental organisations, many of whom fear that food and drink companies will
try to undermine the UN health agency even while professing cooperation.
WHO estimates that changing diets, lack of exercise, and tobacco consumption has caused
an rise in cardiovascular disease, cancers, diabetes, respiratory disease, and obesity,
which now account for about 60% of the 56·5 million deaths worldwide every year.