The effect of incentives on motivated numeracy amidst COVID-19

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Abstract

How does political ideology affect the processing of information incongruent with one’s worldview? The disagreement in prior research about this question lies in how one’s ideology interacts with cognitive ability to shape motivated numeracy or the tendency to misinterpret data to confirm one’s prior beliefs. Our study conceptually replicates and extends previous research on motivated numeracy by testing whether monetary incentives for accuracy lessen motivated reasoning when high- and low-numeracy partisans interpret data about mask mandates and COVID-19 cases. This research leverages the ongoing COVID-19 crisis, as Americans are polarized along party lines regarding an appropriate government response to the pandemic.

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The case for motivated reasoning.

Ziva Kunda (1990)

It is proposed that motivation may affect reasoning through reliance on a biased set of cognitive processes--that is, strategies for accessing, constructing, and evaluating beliefs. The motivation to be accurate enhances use of those beliefs and strategies that are considered most appropriate, whereas the motivation to arrive at particular conclusions enhances use of those that are considered most likely to yield the desired conclusion. There is considerable evidence that people are more likely to arrive at conclusions that they want to arrive at, but their ability to do so is constrained by their ability to construct seemingly reasonable justifications for these conclusions. These ideas can account for a wide variety of research concerned with motivated reasoning.

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Party over policy: The dominating impact of group influence on political beliefs.

Geoffrey L Cohen (2003)

Four studies demonstrated both the power of group influence in persuasion and people's blindness to it. Even under conditions of effortful processing, attitudes toward a social policy depended almost exclusively upon the stated position of one's political party. This effect overwhelmed the impact of both the policy's objective content and participants' ideological beliefs (Studies 1-3), and it was driven by a shift in the assumed factual qualities of the policy and in its perceived moral connotations (Study 4). Nevertheless, participants denied having been influenced by their political group, although they believed that other individuals, especially their ideological adversaries, would be so influenced. The underappreciated role of social identity in persuasion is discussed.