Transition-metal oxide nanocrystals are interesting candidates for localized surface plasmon resonance hosts because they exhibit fascinating properties arising from the unique character of their outer-d valence electrons. WO(3-δ) nanoparticles are known to have intense visible and near-IR absorption, but the origin of the optical absorption has remained unclear. Here we demonstrate that metallic phases of WO(3-δ) nanoparticles exhibit a strong and tunable localized surface plasmon resonance, which opens up the possibility of rationally designing plasmonic tungsten oxide nanoparticles for light harvesting, bioimaging, and sensing. © 2012 American Chemical Society