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539
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The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
Author(s):
Liselot Hudders
1
,
Chen Lou
2
Publication date
(Electronic):
November 02 2022
Journal:
International Journal of Advertising
Publisher:
Informa UK Limited
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31
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Mass Communication and Para-Social Interaction
Donald Horton
,
R. Richard Wohl
(2016)
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Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
Chen Lou
,
Shupei Yuan
(2018)
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Authenticity under threat: When social media influencers need to go beyond self-presentation
Alice Audrezet
,
Julie Guidry Moulard
,
Gwarlann de Kerviler
(2018)
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Author and article information
Journal
Title:
International Journal of Advertising
Abbreviated Title:
International Journal of Advertising
Publisher:
Informa UK Limited
ISSN (Print):
0265-0487
ISSN (Electronic):
1759-3948
Publication date Created:
January 02 2023
Publication date (Electronic):
November 02 2022
Publication date (Print):
January 02 2023
Volume
: 42
Issue
: 1
Pages
: 151-161
Affiliations
[
1
]
Department of Communication Sciences, Ghent University, Ghent, Belgium
[
2
]
Wee Kim Wee School of Communication and Information (WKWSCI), Nanyang Technological University (NTU), Singapore, Singapore
Article
DOI:
10.1080/02650487.2022.2137318
SO-VID:
113cc59a-d483-419c-a70a-eb729cd3a7e4
Copyright ©
© 2023
History
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