Debating the role of Fair Trade in the context of socio-economic transformation in South Africa

Ngcwangu, Siphelo Unathi

doi:10.13169/jfairtrade.3.1.0020

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The Journal of Fair Trade is calling for papers to curate a Special Edition, Volume 7 Issue 1, on “The Life and Work of Frans van der Hoff”. Read more here on the Special JOFT Issue on The life, work and legacy of Frans van der Hoff. Guidelines for contributors are available here.

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Journal of Fair Trade

Volume 3, Issue 1

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Is Open Access

Debating the role of Fair Trade in the context of socio-economic transformation in South Africa

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research-article

Author(s): Siphelo Ngcwangu

Publication date (Print): 1 September 2021

Journal: Journal of Fair Trade

Publisher: Pluto Journals

Keywords: Equity, empowerment, transformation, South Africa, production, race, political economy, agriculture, rural development

Abstract

Content

Author and article information

Journal

Journal ID (doi): 10.2307/j50020019

Journal ID (jcode): jfairtrade

Title: Journal of Fair Trade

Publisher: Pluto Journals

ISSN: 2513-9525

ISSN: 2513-9533

Publication date (Print): 1 September 2021

Volume: 3

Issue: 1 ( doiID: 10.13169/jfairtrade.3.issue-1 )

Pages: 20-26

Article

Publisher ID: jfairtrade.3.1.0020

DOI: 10.13169/jfairtrade.3.1.0020

SO-VID: 7d8b4bf9-2f83-417a-a1df-ba8b7db0a128

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All content is freely available without charge to users or their institutions. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission of the publisher or the author. Articles published in the journal are distributed under a http://creativecommons.org/licenses/by/4.0/.

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lang eng

ScienceOpen disciplines: Education,Agriculture,Social & Behavioral Sciences,History,Economics

Keywords: rural development,South Africa,production,agriculture,empowerment,political economy,Equity,transformation,race

References

Arnould, E.J., Plastina, A. & Ball, D. (2009). Does Fair Trade deliver on its core value proposition? Effects on income, educational attainment, and health in three countries. Journal of Public Policy and Marketing, 28(2), 186–201.
Barrientos, S., Conroy, M.E. & Jones, E. (2007). Northern social movements and Fair Trade. In L.T. Raynolds, D. Murray & J. Wilkinson (Eds.), Fair Trade: The Challenges of Transforming Globalization (pp. 51–62). London: Routledge.
Chin, M. (2019). Be the opportunity: the heart and soul of corporate social responsibility. Journal of Fair Trade, 1(1), 27–35.
Department of Agriculture Forestry and Fisheries (DAFF). (2016) Scoping and guide for the operation Phakisa agriculture, land reform and rural development transforming the agricultural sector towards an inclusive rural economy, food for all and 1 million jobs, by 2030 (pp. 1–39). Pretoria: Republic of South Africa.
Ewart, J. & Du Toit, A. (2005). New faultlines in the countryside: restructuring in the Western Cape wine industry. In E. Webster & K. Von Holdt (Eds.), Beyond the apartheid workplace: Studies in transition (pp. 97–120). Maritzburg: UKZN Press.
Fridell, G. (2009). The co-operative and the corporation: competing visions of the future of Fair Trade, Journal of Business Ethics, 86, 81–95.
Galtung, F. (2019). How impactful is Fair Trade? A paradigm shift in reporting would tell a better story. Journal of Fair Trade, 1(2),40–48.
Hatayama, Y. (2019). The Fair Trade consumer as a citizen-consumer: civic virtue or alternative hedonism? Journal of Fair Trade, 1(2), 32–39.
Herman, A. (2018). Everyday justice? Local practices in Fairtrade's global system. Geography, 103(3), 146–153.
Jaffee, D., Kloppenburg, J.R. & Monroy, M.B. (2004). Bringing the ‘moral charge’ home: Fair Trade within the north and within the south, Rural Sociology, 69(2), 169–196.
Jari, B., Snowball, J.D. & Fraser, G.C.G.. (2013) Is Fairtrade in commercial farms justifiable? Its impact on commercial and small-scale producers in South Africa. Agrekon: Agricultural Economics Research, Policy and Practice in Southern Africa, 52(4), 66–88.
Keahey, J. & Murray, D. (2017) The promise and perils of market-based sustainability, Sociology of Development, 3(2), 143–162.
Klein, N. (1999). No Logo. New York: Picador.
Kruger, S. & du Toit, A. (2007). Reconstructing fairness: fair trade conventions and worker empowerment in South African horticulture. In L.T. Raynolds, D. Murray & J. Wilkinson (Eds.), Fair Trade: The challenges of transforming globalization (pp. 200–220). London: Routledge.
McEwan, C. & Bek, D. (2009). Placing ethical trade in context: WIETA and the South African wine industry, Third World Quarterly, 30(4), 723–742.
Mookerjee, M. (2019) Do we still need Fair Trade? Journal of Fair Trade, 1(2), 1–5.
Murray, D. & Raynolds, L.T. (2007). Globalization and its antinomies: negotiating a Fair Trade movement. In L.T. Raynolds, D. Murray & J. Wilkinson (Eds.), Fair Trade: The challenges of transforming globalization (pp. 3–14). London: Routledge.
Newhouse, K.D. (2011). Anti-politics movement: The individualization of change in fair trade discourse. Dialectical Anthropology, 35(1), 83–110.
Raynolds, L.T. & Murray, D. (2007). Fair Trade: Contemporary challenges and future prospects. In L.T. Raynolds, D. Murray & J. Wilkinson (Eds.), Fair Trade: The challenges of transforming globalization (pp. 223–234). London: Routledge.
Raynolds, L.T. & Ngcwangu, S.U. (2009). Fair trade rooibos tea: connecting South African producers and American consumer markets. Geoforum 40(2), 442–452.
Raynolds, L. & Ngcwangu, S. (2010). Fair Trade Rooibos tea: connecting South African producers and American consumer markets. Geoforum: 41, 74–83.
Sahan, E. (2019). Greed does not have to drive business: the role of Fair Trade enterprises as proof of concept. Journal of Fair Trade, 1(2), 14–23.
Sender, J. (2016). Backward capitalism in rural South Africa: prospects for accelerating accumulation in the Eastern Cape. Journal of Agrarian Change, 16(1), 3–31.
Sliwinska, M. (2020). Fair Trade movement and market development for decent work and economic growth. In W. Leal Filho et al. (Eds.), Decent Work and Economic Growth, Encyclopedia of the UN Sustainable Development Goals (pp. 1–11). Cham: Springer Nature.
Statistics South Africa (2007). Census of commercial agriculture, 2007: financial and production statistics (Report No. 11-02-01 (2007)). Pretoria: Statistics South Africa.
Sylla, N.S. (2014). The Fair Trade scandal: Marketing poverty to benefit the rich. Athens, OH: Ohio University Press.
Tiffen, P. (2019). Who cares about Fair Trade? An introduction to the Journal of Fair Trade and the Fair Trade Society. Journal of Fair Trade, 1(1), 1–5.
Walton, A. (2010). What is Fair Trade? Third World Quarterly, 31(3), 431–447.
Wilderman, J. (2014). Farm worker uprising in the Western Cape: a case study of protest, organising, and collective action. Masters Thesis in Sociology. GLU, Sociology Department Wits University.

Comments

Comment on this article

[1] Arnould, E.J., Plastina, A. & Ball, D. (2009). Does Fair Trade deliver on its core value proposition? Effects on income, educational attainment, and health in three countries. Journal of Public Policy and Marketing, 28(2), 186–201.

[2] Barrientos, S., Conroy, M.E. & Jones, E. (2007). Northern social movements and Fair Trade. In L.T. Raynolds, D. Murray & J. Wilkinson (Eds.), Fair Trade: The Challenges of Transforming Globalization (pp. 51–62). London: Routledge.

[3] Chin, M. (2019). Be the opportunity: the heart and soul of corporate social responsibility. Journal of Fair Trade, 1(1), 27–35.

[4] Department of Agriculture Forestry and Fisheries (DAFF). (2016) Scoping and guide for the operation Phakisa agriculture, land reform and rural development transforming the agricultural sector towards an inclusive rural economy, food for all and 1 million jobs, by 2030 (pp. 1–39). Pretoria: Republic of South Africa.

[5] Ewart, J. & Du Toit, A. (2005). New faultlines in the countryside: restructuring in the Western Cape wine industry. In E. Webster & K. Von Holdt (Eds.), Beyond the apartheid workplace: Studies in transition (pp. 97–120). Maritzburg: UKZN Press.

[6] Fridell, G. (2009). The co-operative and the corporation: competing visions of the future of Fair Trade, Journal of Business Ethics, 86, 81–95.

[7] Galtung, F. (2019). How impactful is Fair Trade? A paradigm shift in reporting would tell a better story. Journal of Fair Trade, 1(2),40–48.

[8] Hatayama, Y. (2019). The Fair Trade consumer as a citizen-consumer: civic virtue or alternative hedonism? Journal of Fair Trade, 1(2), 32–39.

[9] Herman, A. (2018). Everyday justice? Local practices in Fairtrade's global system. Geography, 103(3), 146–153.

[10] Jaffee, D., Kloppenburg, J.R. & Monroy, M.B. (2004). Bringing the ‘moral charge’ home: Fair Trade within the north and within the south, Rural Sociology, 69(2), 169–196.

[11] Jari, B., Snowball, J.D. & Fraser, G.C.G.. (2013) Is Fairtrade in commercial farms justifiable? Its impact on commercial and small-scale producers in South Africa. Agrekon: Agricultural Economics Research, Policy and Practice in Southern Africa, 52(4), 66–88.

[12] Keahey, J. & Murray, D. (2017) The promise and perils of market-based sustainability, Sociology of Development, 3(2), 143–162.

[13] Klein, N. (1999). No Logo. New York: Picador.

[14] Kruger, S. & du Toit, A. (2007). Reconstructing fairness: fair trade conventions and worker empowerment in South African horticulture. In L.T. Raynolds, D. Murray & J. Wilkinson (Eds.), Fair Trade: The challenges of transforming globalization (pp. 200–220). London: Routledge.

[15] McEwan, C. & Bek, D. (2009). Placing ethical trade in context: WIETA and the South African wine industry, Third World Quarterly, 30(4), 723–742.

[16] Mookerjee, M. (2019) Do we still need Fair Trade? Journal of Fair Trade, 1(2), 1–5.

[17] Murray, D. & Raynolds, L.T. (2007). Globalization and its antinomies: negotiating a Fair Trade movement. In L.T. Raynolds, D. Murray & J. Wilkinson (Eds.), Fair Trade: The challenges of transforming globalization (pp. 3–14). London: Routledge.

[18] Newhouse, K.D. (2011). Anti-politics movement: The individualization of change in fair trade discourse. Dialectical Anthropology, 35(1), 83–110.

[19] Raynolds, L.T. & Murray, D. (2007). Fair Trade: Contemporary challenges and future prospects. In L.T. Raynolds, D. Murray & J. Wilkinson (Eds.), Fair Trade: The challenges of transforming globalization (pp. 223–234). London: Routledge.

[20] Raynolds, L.T. & Ngcwangu, S.U. (2009). Fair trade rooibos tea: connecting South African producers and American consumer markets. Geoforum 40(2), 442–452.

[21] Raynolds, L. & Ngcwangu, S. (2010). Fair Trade Rooibos tea: connecting South African producers and American consumer markets. Geoforum: 41, 74–83.

[22] Sahan, E. (2019). Greed does not have to drive business: the role of Fair Trade enterprises as proof of concept. Journal of Fair Trade, 1(2), 14–23.

[23] Sender, J. (2016). Backward capitalism in rural South Africa: prospects for accelerating accumulation in the Eastern Cape. Journal of Agrarian Change, 16(1), 3–31.

[24] Sliwinska, M. (2020). Fair Trade movement and market development for decent work and economic growth. In W. Leal Filho et al. (Eds.), Decent Work and Economic Growth, Encyclopedia of the UN Sustainable Development Goals (pp. 1–11). Cham: Springer Nature.

[25] Statistics South Africa (2007). Census of commercial agriculture, 2007: financial and production statistics (Report No. 11-02-01 (2007)). Pretoria: Statistics South Africa.

[26] Sylla, N.S. (2014). The Fair Trade scandal: Marketing poverty to benefit the rich. Athens, OH: Ohio University Press.

[27] Tiffen, P. (2019). Who cares about Fair Trade? An introduction to the Journal of Fair Trade and the Fair Trade Society. Journal of Fair Trade, 1(1), 1–5.

[28] Walton, A. (2010). What is Fair Trade? Third World Quarterly, 31(3), 431–447.

[29] Wilderman, J. (2014). Farm worker uprising in the Western Cape: a case study of protest, organising, and collective action. Masters Thesis in Sociology. GLU, Sociology Department Wits University.