Augmented Reality for Tourist Destination Image Formation

Abstract

In principle, the application of technology is unprecedentedly increasing for destination image formation and Augmented Reality (AR) can be a primal example in such context. This conceptual paper synthesizes the functionalities of AR in tourism destination image formation. This study explores AR application aspects for tourism destination image formation while, placing them in an emerging tourism economy perspective with Bangladesh as the example. A critical explanation generated from reviewing the current literature is offered. Results determine interrelatedness between tourist destination image formation and AR application. In the emerging tourism market scenario, the possibilities of AR application are unlimited but, the policy and structural capacities remain largely inadequate. Study upshots also show that, this technology convincingly creates better perceptions leading to positive tourist destination image.