The Role of Green Brands on Achieving 2030 Sustainable Development Goals (2030 SDGs)

Abstract

The 2030 agenda has given many roles and responsibilities to individuals, governments, and private enterprises in the long term. To achieve a sustainable future, a great and responsive collaboration should be adapted. The rise of green brands and green enterprises gives people hope to achieving the 2030 SDGs. This study aims to explore the role of green brands on achieving the 2030SDGs and to give a brief framework for the link between green brands and the 2030SDGs. This study selected some green brands from different sectors. When considering green brands from industry of cosmetic, restaurant, tourism, electronic and fashion, it is seen that waste management, recycling, organic materials, sustainable trade, and environmental protection are determined as important factors for being a green brand; these factors also contribute 2030SDGs. Accordingly, green brands can be thought to be supportive of achieving 2030 SDGs in the long term.