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Dienstleistungsmarketing
Theoretische Grundlagen des Dienstleistungsmarketing
other
Author(s):
Heribert Meffert
,
Manfred Bruhn
Publication date
(Print):
2003
Publisher:
Gabler Verlag
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Author and book information
Book Chapter
Publication date (Print):
2003
Pages
: 67-102
DOI:
10.1007/978-3-322-93195-5_2
SO-VID:
90c115a9-b792-4cf2-be7c-74e84d833b99
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Book chapters
pp. 1
Gegenstand und Besonderheiten des Dienstleistungsmarketing
pp. 67
Theoretische Grundlagen des Dienstleistungsmarketing
pp. 103
Informationsgrundlagen des Dienstleistungsmarketing
pp. 155
Strategisches Dienstleistungsmarketing
pp. 265
Qualitätsmanagement im Dienstleistungsbereich
pp. 353
Operatives Dienstleistungsmarketing
pp. 619
Implementierung des Dienstleistungsmarketing
pp. 645
Controlling im Dienstleistungsmarketing
pp. 681
Internationales Dienstleistungsmarketing
pp. 735
Entwicklungstendenzen des Dienstleistungsmarketing
pp. 745
Fallstudien zum Dienstleistungsmarketing
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Gegenstand und Besonderheiten des Dienstleistungsmarketing
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