The use of partial least squares path modeling in international marketing – ScienceOpen
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      New Challenges to International Marketing 

      The use of partial least squares path modeling in international marketing

      edited_book
      , ,
      Emerald Group Publishing Limited

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          Book Chapter
          January 2009
          March 08 2015
          : 277-319
          10.1108/S1474-7979(2009)0000020014
          24918859
          7cbcb5ef-d4fe-4728-9864-6321c79a8c45

          http://www.emeraldinsight.com/page/tdm

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