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      Integrierte Industrielle Sach- und Dienstleistungen 

      HLB als Herausforderung für das Marketing

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      Author(s): , ,
      Publication date (Online):
      Publisher: Springer Berlin Heidelberg

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          Measuring Preferences for Really New Products

          Steve Hoeffler (2003)
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            Consumer Learning by Analogy: A Model of Internal Knowledge Transfer

            Jennifer Gregan‐Paxton, Deborah Roedder John (1997)
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              Valuing Risky Projects: Option Pricing Theory and Decision Analysis

              James Smith, Robert Nau (1995)
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                Publication date (Print): 2012
                Publication date (Online): March 24 2012
                Pages: 23-36
                DOI: 10.1007/978-3-642-25269-3_2
                SO-VID: 61fc4338-3462-43a1-9f10-13963de7afeb
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