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Handbook of Research on Consumption, Media, and Popular Culture in the Global Age :
TV Soaps Influence on the Attitudes of Kazakhstani Women Towards the Represented Turkish Way of Life
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Abstract
Open market relations opened the opportunity for media representatives to deliver their products worldwide. Thanks to this tendency, TV products became more than entertainment. They are used as a persuasive medium abroad. Turkish TV soaps are the subject of this study. The research further discusses the perceived influence of Turkish TV soaps on Kazakhstani female audience towards the represented Turkish way of life. This study used qualitative in-depth interviews to collect data during August of 2018. The implications are discussed in relation to social learning theory and uses and gratifications theory.
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Most cited references16
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Uses and Gratifications Research
Jay Blumler, Elihu Katz, Michael Gurevitch (1974)
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Generational differences in content generation in social media: The roles of the gratifications sought and of narcissism
Louis Leung (2013)
