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Handbuch Dienstleistungsmarketing : Planung - Umsetzung - Kontrolle
Grundlagen des Dienstleistungsmarketing
other
Author(s):
Manfred Bruhn
,
Heribert Meffert
Publication date
(Online):
April 19 2012
Publisher:
Gabler Verlag
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Relief - Revue électronique de littérature française
Author and book information
Book Chapter
Publication date (Print):
2012
Publication date (Online):
April 19 2012
Pages
: 65-106
DOI:
10.1007/978-3-8349-3661-5_2
SO-VID:
1fbad54f-b957-4aa0-b6b7-518042873226
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Book chapters
pp. 1
Gegenstand und Besonderheiten des Dienstleistungsmarketing
pp. 65
Grundlagen des Dienstleistungsmarketing
pp. 107
Informationsgrundlagen des Dienstleistungsmarketing
pp. 161
Strategisches Dienstleistungsmarketing
pp. 273
Qualitätsmanagement im Dienstleistungsmarketing
pp. 411
Operatives Dienstleistungsmarketing
pp. 683
Implementierung des Dienstleistungsmarketing
pp. 721
Controlling im Dienstleistungsmarketing
pp. 803
Internationales Dienstleistungsmarketing
pp. 861
Entwicklungstendenzen des Dienstleistungsmarketing
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1,529
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Besonderheiten des Controlling im Dienstleistungsmarketing
Authors:
M. Bruhn
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K Hadwich
Operatives Dienstleistungsmarketing
Authors:
Heribert Meffert
,
Manfred Bruhn
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