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The Challenges of Digital Transformation for Fast-Fashion Brands: A Proposal for an Operational Tool to Measure Omni-Channel Integration
Author(s):
Marta Rey-Garcia
,
Ana Regueiro Otero
,
Vanessa Mato-Santiso
Publication date:
2018
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DOI::
10.1007/978-3-319-92084-9_11
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