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Corporate Sustainability Branding
Theoretisch-konzeptionelle Grundlagen
other
Author(s):
Steffen Hermann
Publication date
(Print):
2005
Publisher:
Deutscher Universitätsverlag
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WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.
C. Fombrun
,
M. Shanley
(1990)
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A Three-Dimensional Conceptual Model of Corporate Performance.
A. Carroll
(1979)
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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller
(2018)
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Book Chapter
Publication date (Print):
2005
Pages
: 32-93
DOI:
10.1007/978-3-322-81915-4_2
SO-VID:
05afcacd-4896-431d-b936-14a694b99733
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Book chapters
pp. 1
Nachhaltigkeitsorientierte Profilierung als erfolgversprechende Option der Führung von Unternehmensmarken
pp. 32
Theoretisch-konzeptionelle Grundlagen
pp. 94
Der Profilierungsprozess von Unternehmensmarken
pp. 228
Profilierung mit Unternehmerischer Nachhaltigkeit
pp. 296
Zusammenfassung und Würdigung der Untersuchungsergebnisse
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