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      Persuasive Gaming in Context 

      Persuasive Gaming: From Theory-Based Design to Validation and Back. An Introduction

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          Abstract

          This chapter offers a multifaceted reflection on persuasive gaming divided into three pillars: persuasiveness, design, and validation. The first section on persuasiveness is a critical review of previous and current persuasive gaming theory and analysis. It argues that the contemporary gaming landscape needs to expand theoretically and presents a multidimensional persuasive approach as one way in which this can be done. The following section on the design of persuasive games looks at research on design principles, which are the defining characteristics of persuasive games. The final section on validation discusses existing studies on the effects of persuasive games and the case-based assessment of the impact of new games.

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          Author and book information

          Contributors
          Teresa de la Hera:
          Bio :

          Teresa de la Hera is Assistant Professor of Persuasive Gaming at Erasmus University Rotterdam, where she is a member of the Research Cluster Gaming Matters. Her expertise is focused on understanding how digital games are used as media for communication and tools for engagement, motivation, and persuasion. She is the author of Digital Gaming and the Advertising Landscape (2019), published by Amsterdam University Press.

          Jeroen Jansz:
          Bio :

          Jeroen Jansz is Full Professor of Communication and Media at Erasmus University Rotterdam. He holds the Chair of Communication and Media in the Department of Media & Communication. His research aims to understand and explain the changing relations between media consumers and media producers with a specific focus on digital gaming.

          Ruud Jacobs:
          Bio :

          Ruud Jacobs researched the validation of persuasive games at the Erasmus University Rotterdam as part of the research project Persuasive Gaming. From Theory-Based Design to Validation and Back (NWO). He now works as an Assistant Professor of communication and technology at the University of Twente, investigating why people play serious games.

          Ben Schouten:
          Bio :

          Ben Schouten is an artist/designer as well as a full professor in playful interaction at the department of industrial design of the Eindhoven University of Technology. His research focuses on play and participatory design for social innovations and citizen empowerment through bottom-up approaches. He has co-edited five volumes and conference proceedings and has co-authored more than 100 publications.

          Joost Raessens:
          Bio :

          Joost Raessens is Chair and Full Professor of Media Theory at Utrecht University and scientific director of the Utrecht Center for Game Research. He is co-editor of the volumes The Playful Citizen (2019) and Playful Identities (2015), both published by Amsterdam University Press, and the Handbook of Computer Game Studies (The MIT Press, 2005).

          Martijn Kors:
          Bio :

          Martijn Kors is a doctoral candidate at the Industrial Design Department of the Eindhoven University of Technology in Eindhoven, the Netherlands. His design-oriented research focuses on studying the intersections between persuasive game production, system immersion, and the employment of empathy-arousing appeals to shape how players think and feel about issues in reality.

          Book Chapter
          Publication date (Print): March 23 2021
          Pages: 7-24
          Affiliations
          [1 ] Erasmus University Rotterdam
          [2 ] Erasmus University Rotterdam
          [3 ] University of Twente
          [4 ] Eindhoven University of Technology
          [5 ] Utrecht University , Utrecht Center for Game Research
          DOI: 10.5117/9789463728805_ch01
          SO-VID: 02bc7204-05a0-4305-94ab-12b586de76bd
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